+47%
qualified leads
The Challenge
TechFlow, a Berlin-based HR tech startup, was generating traffic but struggling to convert visitors into qualified leads. Their LinkedIn presence was inconsistent, and their paid campaigns were burning budget on low-quality clicks.
Our Approach
We rebuilt their content strategy around decision-maker pain points—HR directors tired of manual processes. Launched a thought leadership series on LinkedIn, paired with targeted Meta retargeting campaigns to nurture engaged visitors.
The Results
- 47% increase in qualified leads within 90 days
- LinkedIn engagement up 3.8x
- Cost per qualified lead down 28%
- Sales team reported higher lead quality scores